WE LOVE CYCLING - ALL KINDS OF CYCLING.
Two decades of Performance
With nearly 20 years of crafting performance products for multiple cycling disciplines, we understand the needs and mind of the cyclist. Whether it’s covering the miles each weekend with your road buddies, tearing down a newly found trail or commuting to and from work – it’s who we are as a brand and what we love doing.
Founded in 1997, Altura entered the market with Bike Luggage and soon after launched our Apparel and Accessories Collections. Now, nearly two decades later, we are an established cycling brand with a growing business and a team of cycling enthusiasts driving the brand forward across our cycling disciplines of Commuter, Road and MTB
As cyclists, we understand the importance of performance and aim to deliver ‘engineered performance’ as a consistent DNA across our collections, offering products that are crafted to deliver an improved riding experience.
Based in North Yorkshire UK, we are fortunate to have some of the most challenging terrains and weather to test products in. Working closely with sports institutes, brand ambassadors and in-house staff we rigorously test our products during the Product Creation Phase, ensuring they meet the strict levels of quality assurance and control demanded by our riders. Through ‘Ride & Research’ we engineer our products to keep you in the saddle longer with garments that deliver superior comfort and performance, allowing you to have an improved riding experience.
Working closely with leading yarn and fabric mills, Altura Collections boast proprietary fabrics engineered to offer the rider the highest performing technical products to deliver improved ride comfort across a variety of conditions.
Our Altura Dry™ Technology delivers superior moisture management and wicking ensuring that your ride is dry and comfortable.
Altura Thermo™ Technology offers body warming and insulating qualities to maintain your optimum performance temperature.
Wind and water protection is delivered through Altura Shield™ Technology in garments for those more challenging environments.
Become Darkproof with Altura NightVision™ Technology that offers superior visibility in low light conditions through high visibility fabrics and retroreflective detailing.
To get the most out of your ride, follow our suggested Altura Performance Layering System™ to best maintain a core body temperature of 98.6˚F or 37.0˚C, suitable for best performance.
Our Brand Mission
Working closely with Pro Teams, individual riders and global strength partners, our goal is to continue pushing boundaries in innovation, product creation and sourcing to ensure that Altura delivers products that offer an improved riding experience.