Altura Launch New ONE Pro Cycling Team Kit- 12/01/2016 -
Altura are excited to officially launch the new ONE Pro Cycling team kit design for 2016, which will see the squad enter their debut season as a Professional Continental team.
Developed through an exciting partnership with ONE Pro Cycling, the elite race kit will deliver the highest level of performance through a combination of Fit, Feel and Function. Using unique 3D ErgoFit patterning technology each rider will receive bespoke race wear specifically tailored to their needs, further enhancing comfort and optimal rider output.
ONE Pro Cycling General Manager Becky Frewing worked closely with the product creation team at Altura to create the new kit which will see the team through the 2016 season.
We wanted to give the kit a fresh look but obviously keep our brand identity as that is something that’s really important to us. Using the dazzle print, Altura have come up with a new modern design that has involved trends within the fashion industry and will stand out in the peloton.
A lot of time and attention has gone into the design of the kit and we wanted to illustrate how proud we are to be a British Team and this is shown by the subtle flag design across the chest and back of the jersey.'
ONE Pro Cycling have already seen some great results in the kit. A number of riders have been competing in pre-season races, with Dion Smith, James Oram, and Hayden McCormick taking 2nd, 5th, and 7th at the New Zealand road Nationals this past weekend.