Altura respects the privacy of everyone visiting our website and therefore complies with the requirements of applicable data protection legislation, including the UK General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR).
We keep our privacy policy under regular review and will place any updates on this web page.
This privacy policy was last updated on 28 May 2025.
Altura does not collect any personally identifiable information about you (e.g., your name, address, telephone number, or email address) through its website unless you provide it voluntarily.
We collect this information for two reasons:
To be able to process your order
To provide you with the best service possible, such as handling order/product queries or competition entries
The type of information we collect when you place an order or register on our website includes:
Name – So we know what to call you
Address – Billing and delivery
Phone Number – To contact you about your order or with your consent, for marketing purposes (see SMS Marketing below)
Email Address – To send order confirmations, offers, and marketing updates with your consent
This information is stored on our internal systems and website to verify you as a customer of Altura. We will never collect sensitive information without your explicit consent.
Additionally, we may collect certain technical information when you use the website, applications, or customer care services, such as:
Date and time of service use
Pages visited and time spent on them
Products viewed or added to your basket
IP address and location (if you’ve granted permission)
Browser and device type
Cookie or pixel data (see our Cookie Policy)
Information in correspondence sent to us
Business contact details where relevant
With your explicit consent, we may collect your mobile phone number for the purpose of sending you SMS (text) marketing communications. These messages may include promotions, product updates, special offers, and transactional notifications.
We use Klaviyo to manage our SMS communications. Klaviyo processes your data securely on our behalf and in compliance with applicable data protection laws.
Message frequency: Varies
Message and data rates: May apply, depending on your carrier plan
Opt-out: You can opt out of SMS marketing at any time by replying STOP to any message we send or by contacting us at customer.services@altura.co.uk.
We will not use your phone number for marketing purposes unless you have provided explicit consent, and we will not share your phone number with third parties for their marketing purposes.
We will not sell, rent, or exchange your personal data with any third-party companies or organizations. However, we may share necessary information with trusted service providers, including:
Credit reference agencies
Couriers and payment providers
IT support and technical service providers
Marketing platforms (including Klaviyo, Google, and Facebook) for remarketing and communications
Legal and professional advisors
Regulatory bodies, where required
We ensure all third parties handling your information comply with data protection laws and safeguard your data.
When you provide us with personal data, we may use it to:
Process and fulfil your orders
Improve our products and services
Contact you about new products, promotions, or updates (with your consent)
Enhance our future marketing efforts and customer engagement
All electronic marketing communications from Altura are clearly marked and contain an unsubscribe link. If you no longer wish to receive email or SMS marketing, you can opt out by:
Clicking the unsubscribe link in the email or replying STOP to an SMS
Contacting us at customer.services@altura.co.uk to request removal from our marketing database
We will retain your information for as long as necessary to provide our services and for marketing purposes, as long as you consent. If legally required, we may retain data to comply with obligations, resolve disputes, or enforce our terms, even if you close your account or withdraw consent.
You have the right to access, correct, or erase the personal data we hold about you. Please email customer.services@altura.co.uk or log in to your account to update your information.
Altura is a division of Zyro Limited, a company registered in England (No. 03060232).
Registered Office:
Zyro Ltd
Unit 4
Roundhouse Road
Faverdale Industrial Estate
Darlington
DL3 0UR